Grow as an architect. Embrace digital marketing. Connect with like-minded peers.

Ready to discover how to automate your marketing, attract the clients you want and grow your architecture practice.

Does any of this sound familiar to you?

  • Your architecture firm is not growing as well as you’d like, and you’re out of ideas on how to attract new clients
  • You’re struggling to stay on top of your everyday project work and you don’t have the time to focus on the creative design work that you enjoy the most
  • You’ve spent countless hours trying to build your studio website, and you’re sick of the frustration of wrestling with code and complicated tech tutorials
  • You want to create a successful marketing system for your architecture practice, but don’t know where to start or how to turn that into an actionable plan

If any of these things sound familiar, then you know how hard it can be to build and grow a successful architecture practice...

That’s what inspired us to create this place

We were fed up with the fact that architects are the creative, but undervalued professionals within the built environment sector. Over the years, we’ve witnessed the same things over and over again:
  • SLEAZY EXPERTS trying monetise on your lack of business education and sell you a business education package without any understanding of the architecture industry
  • AN OVERLOAD of confusing content and ideas about new marketing tactics, leaving you wondering what on earth you're meant to be doing for your architecture practice
  • OVERPRICED COURSES that focus on tech tutorials, such as CAD program tutorials, and don’t mention a thing about strategy or marketing
  • DIGITAL TRANSFORMATION everywhere, leaving you confused about what that means for your architecture firm and what new tools you should implement

But, thankfully, that’s over now...

Introducing the Archipreneur Academy

The Archipreneur Academy is an e-learning platform and training community for architects.

It is packed with in-depth training and resources on how to create your own marketing system and develop the right strategy that will help you to engage, attract and follow up with your ideal clients, as well as how to automate processes and, ultimately, grow your practice.

Not to mention the support of a community of like-minded architects who won’t let you give up on your mission.

The Academy Will Help You To:

Design a Strategy
Create the unique strategy that will define your business vision, mission and the values that you want to communicate, as well as the ideal clients that you want to work with.
Embrace Marketing
Learn to develop your own marketing system and create the right content inline with your strategy, so that you can start to build your audience and attract your best prospects.
Establish a Brand
Build up authority in your chosen field to attract more of the right clients and keep them engaged with your firm, as well as nurturing relationships with potential future clients.
Integrate Tech & Tools
Get to know the tools and tech you need to build your website as well as integrate email marketing and lead generation, so you can attract more of the right clients for your firm.
Automate Processes
Get your marketing system working on autopilot by integrating the right tools and systems. This will give you the freedom to focus on key tasks like design work.
Grow Your Practice
Build a business that you love and care about, that attracts the clients you want and that generates predictable income, giving you the stability and lifestyle you want.

Meet the Founder

Hi, I’m Tobias

I am an architect myself and founded Archipreneur as a resource that connects architecture with digital entrepreneurship. Over the last few years I have spent thousands of hours testing and implementing digital marketing strategies while growing this platform. My mission is to empower architects just like you to build and grow fulfilling, creative practices, with the help of our e-learning platform and community.

What’s inside archipreneur academy

Step-by-step roadmap

The Roadmap

The Studio Growth Roadmap is a step-by-step guide to the entire process of planning, building and growing your unique marketing system. It will take you from creating your strategy to building your website and content marketing system, to attracting traffic and turning it into leads in order to grow your practice.

Think of it as a very comprehensive checklist. It will help you stay focused and make sure that you work on the right thing, at the right time, without getting distracted.

in-depth courses

In-depth Courses

The core of the Archipreneur Academy is its library of in-depth courses, allowing you to dive deep into a topic and to implement what you learn straight away.

Prefer to learn on your own, or need something a little more advanced? Our course library contains all the training you need on a wide range of topics spanning digital marketing to content creation, email marketing, lead generation, website essentials and much more...



We introduce the most relevant tools and software that will help you to create and manage content creation processes, email marketing, lead generation and analytics, allowing you to automate some of these processes and focus on the fun stuff: your design work.

The tools and resources we recommend will also be covered in various courses, quick tips and tutorials to make sure that you can quickly and effortlessly integrate them without the hassle of having to do hours of research yourself.

Expert workshops

Expert workshops

Inside the training library, you will also find guest expert workshops to guide you through a specific topic.

Each of these deep-dive workshops is broken down into sections so you can jump to whatever it is that you need the most help with. Each expert is carefully chosen based on their experience within the architecture industry.

All Members get Access to:

growing Training library

You will get immediate access to our full training library when you join. The library is already packed with essential, invaluable learning content, but the best part is: we are constantly adding new training material!

The library will keep on growing, and is constantly updated to make sure that you can keep on top of all the latest marketing strategies.

community forums

The community is the heart of the Archipreneur Academy. Here you can connect with like-minded peers from around the globe to share with, help and learn from each other. Our community is all about mutual support.

Get answers to any questions that arise in the course of your process, request feedback, and join a tribe of architects that will celebrate your wins and be there to support you. Anything you need help with, our community members are here for you.

Workbooks and Checklists

The Academy exists to make your life as an architecture firm owner easier, and to simplify your business and marketing efforts.

In the library, you’ll find checklists, workbooks, and spreadsheets to help you streamline your processes and make progress quicker, including a content creation checklist, website essentials template, email marketing workbook, and so much more.

What our members are saying

“My practice, specialising in luxury residential and holiday villas, is small and personal, and work has always come in through word of mouth. Moving to London recently, generating new leads was a challenge but Tobias’s excellent Archipreneur Academy came along at exactly the right time to help me establish my brand here, strategise and educate myself on digital marketing. The content is excellent, highly recommended to all architectural creatives who need to improve their marketing strategy.”

– Alia Preyer, Founder of Translucent Studio, London

„It feels truly fresh taking lessons on digital marketing from a practicing architect. That’s what makes Tobias and the Archipreneur Academy so relevant and different. I also believe that the idea behind this platform is far beyond sharing useful information and knowledge – it is a constantly growing community where one can also discuss all the other pros and cons of being an Archipreneur.“

– Nikola Andonov, Partner at MADA Architecture Studio, Belgrade

“I started my professional practice as a solo architect last year and needed help with my business development. When I discovered the Archipreneur Membership I immediately joined. It is an invaluable platform with lots of organized, step-by-step training material on how to create a marketing strategy from scratch and how architects can use digital tools to better communicate their value and present themselves online. The content is great and helps me to move forward with my company!”

– Marco Brás, Founder of Spacematters Studio, Porto

14-Day Money Back Guarantee

We understand that confirming your membership is a significant decision, so if you purchase a subscription and, within the first month, realise that it’s not the right fit for you, just send us a message and we will refund your money immediately.

get instant access

Are you ready to update your skills and build an exciting, innovative studio?

monthly plan

per month
Recurring payment, cancel anytime
14-day Money Back Guarantee

yearly plan

per year
Best Value: Get 2 Month for Free
14-day Money Back Guarantee
*All prices in US Dollars, excl. VAT (if applicable)

Is the academy membership right for you?

The Archipreneur Membership isn’t for everyone, so we want to make it really clear who’s going to be the best fit.

Join us if you are...

  • Running an architecture practice, but need help with your marketing to attract more of the right clients.
  • Dreaming of setting up your own studio and already want to start creating your brand and website online.
  • Ready to use your creative skills not only for designing architecture, but also for designing your marketing framework.
  • Open to digital marketing tactics and technology, and willing to implement the necessary tools that come with it.
  • Willing to take action and implement what you learn. We are here to support you, but no one can do the work for you.

DON’T Join us if you are...

  • Not an architect. The academy is specifically tailored towards architects and their practices and needs.
  • Thinking that entrepreneurship, marketing and digital transformation are words that don’t apply to architecture.
  • Expecting guaranteed results - we can’t guarantee specific results from following our advice.
  • Looking for a ‚quick-fix‘. Building a successful marketing system for your firm will take time and effort.
  • Of the opinion that an architecture firm website isn’t a necessary tool, or should only be centered around your projects.


Is all the content available straight away?
Yes! You get access to all the courses and training material inside the member area as soon as you join. You also get immediate access to any future training material as soon as it’s added.
What happens if I cancel my subscription?
If you cancel your subscription, you will still have access for the remaining days you already paid for, and your access will be locked after that. So if you cancel in the middle of the month you’ve already paid for, you will continue to have access for the rest of the month, then your account will be deactivated.

You are always welcome to join us again later, but please note that if the price has increased between the first time and the second time you signed up, you will need to sign up at the new price.
Will the price increase in the future?
As long as your subscription is active, your monthly fee will not increase. You will always pay the price you signed up for, even if the price increases after that.

If you decide to cancel, you are always welcome to join us again later, but please note that if the price has increased between the first time and the second time you signed up, you will need to sign up at the new price.
I am only a small studio. Can I afford this?
It’s important to view your Archipreneur membership as a business investment, rather than a personal expense.

If you’d like to plan, build and grow your own marketing system for your studio and attract more of the right clients online, then investing in the Academy will help you achieve that goal much faster than working on your own.

Also keep in mind that if you were to pay several business coaches for each of the different topics that we’re teaching, you would likely end up spending thousands of dollars. And you still have to do the work, because your business coaches will just show you fancy powerpoint slides. Here, you get all the knowledge for a small monthly fee.

In addition, because this is a business investment, you should aim to cover your membership from your studio admin fees and deduct it from your business account.

Consider your subscription as part of a bigger picture growth strategy for you and your studio. Oh, and don’t forget, it's likely to be a tax deductible business expense (depending on your jurisdiction).
What kind of practice is the membership most suitable for?
The Archipreneur Academy membership is best suited for small firm architecture practices between 1 and 25 people who are willing to do their marketing and business development themselves.

It is also great for founders and starters looking to launch their first practice.

The community aspect of the Academy is priceless in that the founders and leaders of their companies have access to a platform where they can exchange ideas, goals and experiences and offer each other support.

However, we might also add team subscriptions for larger organisations in the future, so that your business development team can also be educated by our content.
I am just getting started. Will this help?
Yes! The Academy is perfect if you’re just getting started. The roadmap inside the member area starts with a planning and strategy stage, so even if you don’t have a physical practice at all yet, but are considering opening one, you can start by building your virtual office first. You will find all the training to help you within the Academy.
Is the Archipreneur Academy the place for me?
If you're one of our blog readers or newsletter subscribers, then you're probably a perfect fit for the Archipreneur Academy. However, if you’re unsure, scroll back to the section above called "Is the Archipreneur Membership right for you?" to check.
Do I receive anything in the mail when I join?
No, the Archipreneur Academy is 100% online.
What if I want to cancel my membership?
If you do decide to cancel, while I'll be very sad to see you go, you'll be able to do this yourself in just a few clicks through the "My Account" page.
What if I don’t enjoy the membership?
We would never want you to be unhappy. If for whatever reason you're not 100% satisfied, we have a 30-day money back guarantee.

get instant access

Are you ready to update your skills and build an exciting, innovative studio?

monthly plan

per month
Recurring payment, cancel anytime
14-day Money Back Guarantee

yearly plan

per year
Best Value: Get 2 Month for Free
14-day Money Back Guarantee
*All prices in US Dollars, excl. VAT (if applicable)